Palm Trees AND Saltwater
Effective Date: October 13, 2026
Website: palmtreesandsaltwater.com
At Palm Trees and Saltwater, we believe life is better with a little sunshine, good music, and saltwater. We also believe your privacy matters.
This Privacy Policy explains how we collect, use, and protect information when you visit our website, explore our music, read our journal, or interact with our brand.
1. Information We Collect
We may collect the following types of information:
Information you voluntarily provide
When you contact us, subscribe to updates, or interact with our website, you may provide information such as:
- Your name
- Your email address
- Information included in messages you send us
- Any other information you choose to share
Information collected automatically
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type and device information
- Pages visited and time spent on our website
- Referring websites and traffic sources
- General geographic location
- Interactions with links and website features
This information helps us understand how visitors use our website and improve their experience.
2. Google Analytics
We use Google Analytics 4 (GA4) to understand website traffic and visitor behavior.
Google Analytics may collect information about your device, browser, approximate location, pages visited, and interactions with our website through cookies and similar technologies.
We use this information to:
- Understand which pages and music releases interest visitors
- Measure website traffic and engagement
- Evaluate marketing campaigns
- Improve website performance and content
Google’s handling of information is described in its Privacy Policy.
You can also learn about Google’s Analytics Opt-out Browser Add-on.
3. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to improve functionality and analyze website traffic.
These technologies may include:
- Essential cookies: Support basic website functionality.
- Analytics cookies: Help us understand how visitors interact with our website.
- Third-party cookies: May be used by embedded content or external services.
You can manage or disable cookies through your browser settings. Some website features may not function as intended when cookies are disabled.
Where required by applicable law, we will obtain consent before using nonessential cookies or similar technologies.
4. Music Streaming and Embedded Content
Our website may contain links to or embedded content from third-party music and video platforms, including:
- Spotify
- Apple Music
- YouTube
- TikTok
When you interact with embedded players or follow links to these services, those platforms may collect information according to their own privacy policies.
We do not control the privacy practices of these third-party services.
5. Online Store and Merchandise
Our merchandise store is operated through Fourthwall and is accessible at shop.palmtreesandsaltwater.com.
When you purchase merchandise, Fourthwall may collect information necessary to process your order, including:
- Name and contact information
- Shipping and billing addresses
- Payment information
- Order details
Payment processing, order fulfillment, and related customer information are handled by Fourthwall and its service providers.
Palm Trees and Saltwater does not directly store your full payment card information.
For more information, please review Fourthwall’s Privacy Policy.
6. Email Communications
If you contact us or voluntarily subscribe to future updates, we may use your email address to respond to your inquiry or send information you requested.
If we introduce promotional email communications, you will have the ability to unsubscribe from marketing messages.
We do not sell email lists to third parties.
7. How We Use Your Information
We may use collected information to:
- Operate and maintain our website
- Improve website functionality and visitor experience
- Understand audience interests and website performance
- Respond to inquiries
- Promote new music releases, merchandise, and content
- Measure the effectiveness of marketing campaigns
- Protect against spam, fraud, and unauthorized activity
- Comply with applicable legal obligations
8. Sharing Your Information
We do not sell personal information.
We may share limited information with trusted service providers when necessary to operate our website and services.
These providers may include website hosting, analytics, email, merchandise fulfillment, and music distribution platforms.
We may also disclose information when required by law or when reasonably necessary to protect our rights, property, or users.
9. Data Security
We take reasonable measures to protect information collected through our website.
Our website uses HTTPS encryption to help protect information transmitted between your browser and our website.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
10. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, including providing services, responding to inquiries, maintaining business records, and complying with legal obligations.
Retention periods may vary depending on the type of information and the services involved.
11. Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information, including the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate information
- Request deletion of certain personal information
- Opt out of certain uses or disclosures of personal information
- Withdraw consent where processing is based on consent
California residents may have additional rights under applicable California privacy laws.
To submit a privacy-related request, please contact us using the information below.
We will review and respond to requests in accordance with applicable law.
12. Children’s Privacy
Palm Trees and Saltwater is intended for a general audience and is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13.
If we become aware that we have collected such information, we will take appropriate steps to delete it.
13. External Websites
Our website contains links to external websites, social media platforms, streaming services, and merchandise providers.
We are not responsible for the content, security, or privacy practices of websites we do not operate.
We encourage visitors to review the privacy policies of third-party services before providing personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our website, services, technology, or legal requirements.
Any updates will be posted on this page with a revised effective date.
Your continued use of our website after changes are published constitutes acknowledgment of the updated policy, to the extent permitted by law.
15. Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact:
Palm Trees and Saltwater
Website: palmtreesandsaltwater.com
Email: privacy@palmtreesandsaltwater.com